Wednesday, September 2, 2020

George Bush Essay

Administration is a quality that Americans consistently search for in a president. US Presidents have an extraordinary measure of obligation. Americans search for somebody that can enable our nation to develop. We search for somebody who has mystique, quality and knowledge. George W. Hedge had a fascinating administration. It was loaded up with satisfaction, unrest and calamity, all which were times where a pioneer could either succeed or fall flat. George W. Shrub was the 43rd President of the United States. He had the entirety of the capability of an incredible president. He originated from a political family. He was the child of previous President George H.W. Hedge. He had an extraordinary instructive and military foundation. He moved on from Yale University and afterward Harvard Business School. He was a pilot for the Air National Guard for a long time. He worked in the oil business after school where he was known for his brilliant business choices. He served in Texas’ House of Representatives and afterward Governor of Texas. Most American’s would presumably accept that these capabilities would make him an incredible possibility for President and in 2000 he was chosen President, vanquishing Al Gore by just little edge. (Bramble 3) Picking George W. Shrub I decided to explore and dissect President Bush since he was president during the greatest assault on American’s during my lifetime. He needed to step up and turn into the extraordinary pioneer that our country required during and after the psychological militant assault on September eleventh, 2001. President Bush is as yet being accused for a portion of the issues that America is having now. President Obama censures him for the economy and numerous American’s have reprimanded him for our proceeded with nearness in the Middle East. I needed to explore his initiative capacities and comprehend why he went from being a not terrible, but not great either President to an incredible president to a president that is being accused for everything. I additionally observe President Bush as a typical individual with qualities and shortcomings. I consider him to be somebody like myself. I need to more readily get him and gain from his accomplishments and his missteps. President Bush was not a conceived pioneer. Despite the fact that President Bush had the resume that American’s thought would make him an incredible pioneer, toward the start of his administration, he was inadequate with regards to a portion of the key characteristics of aâ good pioneer. He didn't show trust in his choices and he came up short on the comprehension of universal issues. (Domin 3) After the deplorability of September eleventh, he truly ventured up and took on his influential position. He had the option to show America that he was the pioneer that they believed that they would get in an American President. President Bush had the option to unite his supporters in a period of disaster, joining them for a shared objective. He had the option to leave the entirety of the analysis that he had gotten behind him and become another pioneer that everybody regarded. What's more, I needed to explore President Bush in light of the fact that a significant number of the universal issues that America looked during President Bush’s terms are as yet waiting today. American lives are still in danger on account of fear based oppressor gatherings. It was just a few months prior that the U.S. Department in Benghazi was assaulted by fear based oppressor executing the US Ambassador and three others. I question the viability of our present organization and their capacity to protect America. (Kirkpatrick, and Myers) Capacities and Skills Despite the fact that President Bush was not an extraordinary pioneer from the earliest starting point, I accept that he had the option to step up and turn into the incredible pioneer that we required him to be. He grasped the vital capacities and abilities that America required in a pioneer after an emergency. The first and most significant trademark that he had after September eleventh was enthusiastic knowledge. He comprehended the seriousness of the circumstance and had the option to address the general population in a manner that helped us meet up as a nation. Woodward offered this remark about how President Bush tended to people in general before Ground Zero. â€Å"Bush’s suddenness permitted him to associate at an instinctive level with his crowd: acting at the same time as their pioneer and communicating their sentiments in the exceptionally charged climate of the time.† (Roper 5) I accept that President Bush likewise envelops the four qualities that depict an inventive pioneer. President Bush confronted probably the greatest obstruction of any President and he had the self-assurance to lead. (Nahavandi 115) Thousands of guiltless Americans had been slaughtered through a psychological oppressor assault. He realized that America was entering a period of war. Despite the fact that huge numbers of his counsels were uncertain of the choices to assault Afghanistan, he was solid about his convictions and he offered consolation to his counselors. A columnist who was available during the National Security Council meeting before the underlying assaults in Afghanistan saw the strain in the room before President Bush was available however said that, â€Å"the pressure unexpectedly depleted from the room.† (Roper 5)

Saturday, August 22, 2020

Patient Satisfaction and Retention Strategies in Hospitals Thesis

Persistent Satisfaction and Retention Strategies in Hospitals - Thesis Example This paper represents that the presentation of any medical clinic is reliant on the patient fulfillment and maintenance techniques for emergency clinics. Studies have been directed on how medical clinics can improve their patient fulfillment and maintenance procedures, just as, how emergency clinics can pull in patients. In any case, the examinations didn't clarify unequivocally the strategies that can be actualized to help pull in patients and hold them simultaneously. In this way, the need to comprehend and break down different variables that can help in improving patient fulfillment and maintenance in medical clinic settings. In spite of the fact that reviews have been directed to build up why various clinics perform superior to other people, representative fulfillment has consistently fulfillment has consistently been a significant device for clinical staff. Staffs who are substance will be more gainful than malcontented staff and will likewise have the low turnover of staff. The subject of why a few emergency clinics perform better than others is asked by numerous and by leading an examination on the patient fulfillment and maintenance methodologies on Sheik Khalifa a portion of the inquiries will be replied. Despite the fact that ailment isn't something that can be wanted for it is absurd or naã ¯ve to disregard the way that individuals become sick. It is in this setting SKMC attempts to comprehend that treating a patient doesn't really mean the person in question is happy with the administrations advertised. SKMC was worked in 2005 because of the merger of openly oversaw medicinal services suppliers in Abu Dhabi. It includes a few ‘Centers of Excellence’ and it is controlled by the Cleveland Clinic. It works as the main foundation in SEHAs framework. It is supervised by its commitment to rehearse current social insurance administrations to elevated expectations as high as the world’s best clinical offices. SKMC’s wide social i nsurance administrations accommodate the needs of the individuals of Abu Dhabi. It guarantees both the best degrees of patient fulfillment and care and advances in general wellbeing through mindfulness and training. SEHA is representing Abu Dhabi Health Services and Company. SEHA is the Arabic word for wellbeing. It was propelled in December 2007 and it is claimed and run by the Abu Dhabi government. SEHA was propelled by the legislature has plans to change the social insurance division in Abu Dhabi and speak to a positive achievement in the arrangement of the best medicinal services benefits on the planet by His Highness Sheik Khalifa.

Friday, August 21, 2020

Paul Scheerbart And His Art Ideas Essay Example | Topics and Well Written Essays - 1250 words

Paul Scheerbart And His Art Ideas - Essay Example Paul Scheerbart is viewed as the main artist in engineering by Bruno Tau. Scheerbart attempted to concentrate on glass design. It is the fantasy of each designer is taking off, light, brilliant, completely clear and versatile developments that will assist with upgrading and change the propensities for feeling and considerations of Old Europe. The epic gives a clear extensive foundation to both Bruno Taut and Paul Scheerbart. For over twenty years, the German writer Paul Scheerbart expounded on glass engineering to introduce individual ideas1. The primary novel of the creator is the Gray Cloth. The creator attempted to utilize the basic straightforwardness and inconspicuous incongruity of a fantasy which is made an interpretation of into English to introduce the methods of reasoning and ideas of hued glass in Glass Architecture. The prime target of the creator is to change humanity to improve development and make assemble another general public. The ideal world of Scheerbart is that p rofound exercises and mystical intrigue is associated with the new development innovation and it will develop to be the creative power in future. As per the Paul Scheerbart, the task comprises of the structure which is comprised of glass materials and otherworldly development of structures. The glass place of the creator comprises of glass components which are hued. The light can go through the shaded glass and channel the hues. Scheerbart states that the majority of the individuals live in the encased spaces which help to shape a situation and prompted the development of culture2. Culture is known to be a result of engineering. The individuals are compelled to change the engineering on the off chance that they wish to raise the degree of culture. The creator presents that the presentation of glass design can impact successfully to the advancement of culture. Glass design can let the light of stars, moon, and daylight.

Friday, June 5, 2020

The Function of the Male Gaze in Vertigo and Double Indemnity - Literature Essay Samples

The role and subsequent objectification of women in film have prompted extensive debate in modern media and film theory. In particular, many film critics focus on how the female body is often presented as a hyper-sexualized object for viewer pleasure. This phenomenon is dubbed the â€Å"Male Gaze†, which is the way women are objectified and viewed upon through the eyes of the camera itself. The Male Gaze is so prominent throughout traditional Hollywood that a test was devised to determine just how ingrained films were in this male fantasy: the â€Å"Bechdel Test.† To pass the Bechdel test, a film has to have at least two (named) women in it who talk to each other about something besides a man. Despite how staggeringly simple this test seems, a disproportionate amount of films fail to pass. In Vertigo, John Ferguson (James Stewart) is hired to follow Madeleine Elster (Kim Novak) and ends up falling obsessively in love with her. In Double Indemnity, Phyllis (Barbara Stanw yck) seduces insurance agent Walter Neff (Fred MacMurray), manipulating him to kill her husband after she secretly takes out an accident insurance policy on him. Not only do Vertigo (1958) and Double Indemnity (1944) fail the Bechdel test, but their female leads seem to only exist to further the narrative for the male protagonist and act as a sexual object for the audience’s aesthetic pleasure. For both films the camera, while not intrusive, is set to represent a male perspective due to the way women are depicted on screen and the male point of view it often represents. Female beauty subsequently becomes about the individual parts of the woman, designed only to bring pleasure, completely devoid of any humanism. The audience therefore is viewing the plot and the characters within the film through the perspective of the protagonist male.As such, shots may linger on a woman’s form, pan across her body or show close-ups of certain features to portray women in an erotic way. When Scottie watches Madeleine in the flower store, there is a shot where she walks towards the camera, slowly turns and walks back in the opposite direction. This shot is reminiscent of a model on a catwalk, as Madeleine seems to be â€Å"showing off† her body for Scottie’s enjoyment. Throughout Vertigo Scottie falls obsessively in love with the image of a woman, not the woman in her en tirety. While Scottie’s gaze over Madeleine is initially voyeuristic, in that he enjoys watching her from a distance, his gaze over Judy is more of a fetishistic gaze. When Scottie meets Judy, who looks similar to Madeleine, he tries to recreate her in the image of Madeleine—the image of Scottie’s perfect woman. Judy’s appearance in the story marks the point where the film shifts from a voyeuristic gaze to a fetishistic one. As Judy is being redone to look like Madeleine, the camera focuses on parts of her body—her eyes, lips, hair, hands. This tactic also appeared in the opening credits of the film, as the camera moves across the face of an unidentified woman, focusing on key parts of her face.In Double Indemnity, Phyllis, a â€Å"femme fatale†, is first shown looking seductive and alluring. She is dressed in nothing but her towel, skin bare save for the enticing anklet she wears. While Neff waits to speak with her, his fetishistic, control ling and erotic gaze is further evident when he narrates, â€Å"I was thinking about that dame upstairs and the way she had looked at me. I wanted to see her again, close, without that silly staircase between us.† The camera follows Neff’s gaze as he scans her body up and down, appraising her looks and form. Because Neffs point of view is the spectators point of view, the spectator cannot escape the male gaze placed upon Phyllis. She is lit in a way that seems to emphasize her beauty and allure; a backlight causes her hair to glow brightly like a halo, which is an effect that becomes noticeable after the first cut to a medium shot of Phyllis. After this encounter, there is a scene that includes a narrative voice-over by Neff, recounting his version of the story. As Neff leaves the house, he narrates that he cannot stop thinking about her honeysuckle perfume. Her sexual image seems to be branded into even his olfactory memory. The vivid descriptions of Phyllis’ p erfume are also for the audience’s benefit, providing one more dimension to the male viewer’s experience. Scottie is the protagonist of Vertigo and rarely do we gain insight into other characters from a perspective other than his own. Even though we are first introduced to Madeleine in the 17th minute of the movie, we do not hear her speak until the 45-minute mark. In fact, Madeleine’s main function in Vertigo revolves around the way she looks and is presented to Scottie. She is initially compared to Carlotta through her identical hairstyle and supposed relation. In the second half of the film, every part of Madeleine and Judy’s appearance is placed under scrutiny to ensure that Scottie is creating his ideal woman, from the identical grey suit to the hair color and Carlotta hairstyle. Even the way Judy is ‘modeled’ must be perfect, with Scottie telling Judy to sit by the fire or the pair heading back to Ernie’s so Scottie can recreate his exact visual memory of Madeleine. The only shift in perspective we see in Vertigo is during the scene when Judy revea ls the murder plot through a letter she writes for Scottie. However, these scenes still revolve around Scottie and the women’s motives are about wanting Scottie’s love, yet throughout the film, they do nothing to act on these feelings — they are passive. Although it can be argued that Phyllis is somewhat of a less passive character, she is the one who initially devises the murder plot for her husband, she still ultimately falls under the control and power of Walter Neff. Phyllis is repeatedly objectified by Neff’s view of her, and as such, it is near impossible for the spectator to observe Phylliss body in a non-erotic way. In the first scene where Phyllis appears in nothing but a towel, Neff makes a somewhat crude remark about her not being â€Å"fully covered.† Rather than reacting negatively to his suggestive comment, or asking him to leave for his rudeness, she accepts the comment and agrees to continue speaking after getting changed. A few moments later we see Phyllis descending the stairs still buttoning her dress, giving him glimpses of the intimate act of getting dressed. She goes on to apply lipstick in front of him, while Neff gazes at her reflection in the mirror. It is obvious that Neff beholds her as a sexu al object. Even as Phyllis attempts to manipulate Neff into murder for her personal benefit, she cannot escape the oppressive view of the male gaze. From the very beginning of Vertigo the male gaze is evident, especially in the scene where Scottie first sees Madeleine. She is the only light blonde in a sea of brown-haired people, and her green clothing looks bright and extraordinary in a background of monotone colors. A slow tracking shot from Scottie’s point of view highlights his constant gaze, and the camera is drawn to Madeleine’s exposed back, showing how she is sexualized by her costume. There is an emphasis on her side profile which makes her look two dimensional, further transforming her into an aesthetic component of the scenery. Madeleine does not even get the chance to initially establish herself as a fully developed character with feelings and motivation, she is immediately characterized as a sexual object for Scottie to lust over. Perhaps the most quintessential example of Madeleine’s role as a sexualized object comes in the transformation scene in the hotel room. Scottie coerces Judy to transform back into Madeleine, molding her hair, dress, and makeup to look exactly like Madeleine. Scottie is indifferent to her as a person, seeing Judy rather as an object he can use to recreate and act out his fantasies on of his â€Å"dead† love. Out of love and helplessness to do much else, Judy transforms herself for Scottie. As she emerges from the bathroom, Scottie’s face is overcome with lust and control, while Judy seems to be overcome with blank pain and sorrow, unable to please the man she loves as her authentic self. In many Hitchcock films, including Vertigo, the male gaze is not just evident — it also forms part of the film’s story. Scottie is hired to literally watch Madeleine and through this voyeuristic process, becomes obsessed with her based on her looks alone. Scottie has complete power over Madeleine, and when he loses some of that power as the murder plot unfolds for him, Scottie is completely overcome with anger and rage. He has finally completely lost his fantasy love, and his entire interpretation of reality has come crashing down. Madeleine is painted as a treacherous villain, willing to disrupt the social order of male power simply to make money. The fact that the narrative is told through Scottie’s point of view is again of considerable importance; the events of the story thus far may not actually be â€Å"what happened,† but rather how Scottie has perceived them. It is of importance to note that there are scenes establishing Scottie’s mental instability, which might lead him to be an unreliable narrator. In a similar fashion, Neff’s final encounter with Phyllis is tainted by his lust and hatred for her. As Phyllis pulls a gun on Neff, he realizes he has been duped, and manipulated to her will. As Neff’s feeling of control over Phyllis slips away, his belief in her malevolence overrides his fetishization of her. Instead of viewing her as a sexual object, he views her as an object with a guilty secret, worthy of being punished. Subsequently, the spectator sees Phyllis Dietrichson through a voyeuristic male gaze as a guilty object that deserves to be punished. Of course, the spectator still v iews her as an erotic object as well. Phyllis is not only indirectly guilty of murder, but she is also guilty of betraying the patriarchal order of society by using her sexuality to seduce Neff and manipulate him into helping her murder her husband. In the scenes, during Neff and Phyllis’ altercation, Phyllis is literally and metaphorically lower than Neff. Neff, not Phyllis, is the one who actually killed her husband, yet the seductress is made to suffer the more definitive punishment despite the fact. Phyllis no longer seems like a glowing angel from above. Now, she is lit the same way as Neff. She shoots him, and this is when the camera once again embodies Neff’s gaze towards her: she is beautiful, yet menacing, bathed in shadow. The use of a phallic object (gun) by a woman in an attempt to disrupt the power imbalance should not go unnoticed. Neff reacts by taking the gun she dropped and then shooting, and killing her. She no longer has control of his fetishizing ga ze. Within Vertigo and Double Indemnity, women are viewed upon through the camera primarily through the male perspective, enacting the male gaze. These films encourage the male spectator to identify with the male protagonist as his on-screen surrogate through aligning the camera with the gaze of the male protagonist.The male gaze focuses on and objectifies the images of women, leaving women to largely function for aesthetic pleasure rather than compelling narrative progression. With Vertigo, the unreal, obsessive quality of Hitchcock’s blonde heroines does not show women as they are, but the woman as Hitchcock wished them to be. In Double Indemnity, Neff’s defense mechanism is to turn Phyllis into a fetish object, and there are several moments of erotic contemplation to prove this. Thus, though these films have different subject matter, the similarity in their plots and characters allow them to closely embody Mulvey’s theory of the male gaze in Hollywood cinema. Once we are aware of these themes as spectators, they lose their importance they become nothing more than one aspect of an entertaining film, and, hopefully, remnants of a bygone era.

Sunday, May 17, 2020

Do-It-Yourself Giant Borax Crystals

Giant borax crystals are perfect, whether you want to move on from borax crystal snowflakes or just want a big, beautiful crystal rock. These crystals can be grown in a geode shape or in multiple colors, making them great for mineral displays. Giant Borax Crystal Materials BoraxWaterFood coloringPipe cleaners (chenille craft sticks) Borax is sold with laundry detergents as a natural cleaner. Its also sold as an insecticide, usually as a roach killer. Check the product label for borax or sodium tetraborate. What You Do The large size of the crystals comes from two things: A structure or armature on which the crystals growControlling the cooling rate of the crystal growing solution The first thing you need to do is bend the pipe cleaners the shape you want for your crystal rock or geode. For a rock form, you can simply twist several pipecleaners end-to-end and crumple them up into a rock shape. Neatness really doesnt count because youre going to coat the entire mess with crystals. For a geode, you can spiral pipecleaners into a hollowed shell shape. Either works fine. You dont need to completely fill in the open spaces with pipecleaner fuzz, but you dont want giant gaps either.Next, find a container slightly larger than your shape. You want to be able to set the shape in the container, without having it touch the sides, with enough space that you can completely cover the form with liquid solution.Remove the shape from the container. Boil enough water to fill the container enough that it would cover your pipecleaner form. Stir in borax until it stops dissolving. One easy way to make sure you have as much borax as possible in the water is to microwave the mixture back to boiling.Add food coloring. The crystals will be lighter than the solution, so dont worry if it seems deeply colored.Place the pipecleaner shape in the solution. You may need to shake it around a bit to dislodge air bubbles to make sure it wont float.This is where the controlled cooling come into play. You want the solution to cool slowly in order to get the largest crystals. Cover the container with a towel or plate. You can wrap it in a hot towel or place it in a warm location,Allow a couple of hours for the crystals to start growing. At this point, use a spoon to dislodge the shape from the bottom of the container. You dont have to do this step, but it seems to make it easier to remove the crystals at the end if they are loosened early. Let the crystals grow several more hours or overnight.Remove the form from the container. The crystals may be perfect now or they may be fairly small and incompletely covering the shape (most common). If they are fine as they are, you can let them dry, otherwise you need more crystals.Prepare a new solution, dissolving as much borax as you can in water, adding food coloring (doesnt have to be the same color), and sinking the crystal-covered shape. Fresh crystals will grow on the existing ones, larger and better-shaped. Again, slow cooling is key for best results.You can do another round of crystal-growing or finish the project whenever you are satisfied with the crystal size. Let the crystal dry on a paper towel.If you want to preserve the crystals to display them, you can coat them with floor wax or nail polish.

Wednesday, May 6, 2020

Should School Uniforms Be Mandatory A School Setting

Topic: Enforcement of uniforms should be mandatory in a school setting Thesis: School uniforms in private and public schools are very beneficial to the educational institution to help promote better learning and positive social skills. I. Introduction: Allowing school uniforms into an educational environment, whether it be a college, university, or elementary, or high school setting would be a benefit to the entire institution. In short, uniforms have many positive benefits: preventing violence, reducing replacements if needed, and it would also be less of a distraction to other students in class. The use of uniforms many violate student rights in numerous ways. As a whole uniforms are very beneficial, because they eliminate violence, are easier to replace, and would make dress codes easier to enforce, giving the school a professional appearance. II. Opposition: School uniforms cause a daily controversy among public and private educational institutions. In some settings, school uniforms do cause violence and constant bullying, teasing, and harassment. Especially this comes from other schools. Uniforms can be an unfair additional financial expense and burden to the average person, who might not be able to afford the cost of the uniform. Furthermore, enforcing school uniforms would be very difficult to do because of compliance and violation issues, which would cause a loss of focus from education. III. Preventing violence: ïÆ' ¼ Uniforms help prevent bulling, as all students inShow MoreRelatedArgument Against School Uniforms993 Words   |  4 Pagesfor school? School uniform is what makes it easy! A set of clothing that is mainly worn, school uniform is one of the schools policy and recommendation. Generally worn in elementary and middle school, this outfit is composed of specific colors of long or short pants and shirts for boys, sometimes with a tie. Girls usually wear a dress or a blouse worn either with a skirt or pants, all however have the same colors. This dress code determines even the type of shoes that should be worn at school. SchoolRead MoreSchool Uniforms Should Be Required For Their Freedom Of Expression1548 Words   |  7 PagesSchool uniforms were first introduced in England, in the 16th century. In the beginning it was only for charity purposes, but clothing started to have a different meaning throughout the centuries. The early purposes of wearing school uniforms were not much dif ferent than that of today’s. Same clothing can represent togetherness and may also help students no to get distracted. This research paper will take a closer look at why schools should mandate such a policy, supported by details and statisticsRead MorePersuasive Essay About School Uniforms993 Words   |  4 Pagesthought of school uniforms seems like an old-fashioned thing for many of us. Unless a student goes to a private school, it is usually not a topic brought within families. Yet throughout different countries, having school uniforms is normal. Students in schools that are required to have school uniforms usually do well academically and seem content in wearing the same outfit every day for school. In recent times, debates have grown stronger with in schools and parents over whether or not school uniformsRead MoreSchool Uniforms1506 Words   |  7 PagesSchool Uniforms Help Students Make the Grade On February 24 of 1996 when President Bill Clinton made a speech at the Jackie Robinson Academy in Long Beach California he stated â€Å"This remarkable progress that you have shown in your school as a result of your school uniform policy, making it safe, more disciplined and orderly, creates teachers who focus on teaching and students who focus on their job of learning† (Bily, 2014 p.5). The school dress code debate is not new and the beliefRead MoreEssay on Arguments for School Dress Codes820 Words   |  4 PagesEnsuing President Bill Clintons State of the Union address in January of 1996, more and more public schools are implementing dress codes and uniform policies in their schools. As a result, there has been an increase in legal controversies dealing with the issue. The reason that dress codes are not conclusively enforced is due to the application of the First Amendment to juveniles in the public school setting. The First Amendment states that Congress shall make no l aw respecting an establishment of religionRead MoreSchool Uniforms Is Necessary Essay1033 Words   |  5 PagesComposition 102 October 14, 2017 School Uniforms, A Necessary Strategy At first glance, the only winners in the topic of school uniform policy are the uniform companies and the retail establishments that sell them. The idea of mandatory uniform requirements is repugnant and unpalatable to many Americans. It stifles students’ freedom and forces conformity on our most impressionable citizens, children. However, violence in our schools was the impetus for uniform policy adoption. It gained momentumRead MoreSchool Uniform Policies Within School Systems Essay1474 Words   |  6 Pagesdebate over the implementation of school uniform policies in school systems has been seen widely across the United States The decision of uniforms being implanted in school systems is based off the state or the individual schools policy. The school either can make uniforms mandatory or voluntary. Schools have policies that convey the expectation of acceptable appearance, such as going to school in a properly dressed manner. In 1996 the percent of schools that had un iforms was 3%. As a result of this lowRead MoreSchool Uniforms : Educating Students Dress Safely Essay1511 Words   |  7 PagesSchool Uniforms: Educating students dress safely In today’s era society is forgetting the importance of dressing with ethics when it comes to education. Back in the days it was imperative to wear properly clothing to go to school, the elderly just to say that it was a representation of oneself and it showed how important the studies were for the individual. Therefore, school uniforms, must increase academics, improve behavior, safety and prevent thefts. To begin with, a diminutive history about thisRead MoreUniforms in Public Schools1787 Words   |  8 PagesUniforms in Public Schools: A Positive Approach Towards the Future Since the late 1990s many public schools across the nation have opted to implement a stronger dress code policy which have involved the addition to a specific mandated uniform policy. While some critics of mandatory uniform policies believe that there is no justification for change, school uniforms offer educational benefits, improve student behavior, social interaction, and are more cost effective and durable than traditional streetRead MoreSchool Dress Codes: Good or Restraining? Essays2330 Words   |  10 PagesSchool Dress Codes Final Paper As the society that we live in today grows and becomes more accepting of the different ways people act, groom, and dress, we look to expand the policies we have in place in our schools regarding the ways our students are allowed to present themselves in the classroom. Each different school has their own dress code that they expect their students to follow. Most private schools require that students wear a uniform to school they also have regulations on what type of

Tuesday, May 5, 2020

Silence Speaks Louder Than Words free essay sample

As companies to a greater extend are held account for the social consequences of their business activities, the pressure to be socially responsible has created a tension between business and society and caused companies to think of CSR in generic ways. In fact, the most common corporate response has been neither strategic, nor operational, but cosmetic; public relations and media campaigns, the centrepieces of which are often glossy CSR reports that showcase companies’ socially and environmentally good deeds. However, the extensive use of CSR for marketing ommunication has caused consumers to question the motivation behind the actions and resulted in increased scepticism and cynicism toward companies’ CSR messages. To gain an understanding of how companies can avoid this consumer scepticism and communicate a credible CSR message, this thesis explores the field of CSR and identifies the benefits as well as shortcomings of the various communication tools. Furthermore, it seeks to examine how Noir, a company highly recognised for its sustainable business model, has chosen to communicate about its CSR engagement. We will write a custom essay sample on Silence Speaks Louder Than Words or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a consequence of this development, it has now become common business practice to publish corporate literature and marketing communication material giving details on CSR activities as a way of showing consideration and recognition of the companies’ various stakeholders. In fact, non-financial reporting has evolved to such a degree that companies now produce specific CSR reports in order to â€Å"showcase† their engagement in social causes (Tench Yeomans, 2006). However, studies have found the use of CSR engagement for marketing communication purposes distasteful to some consumers (Drumwright, 1996). Some academics even argue that this approach to CSR is unfortunate as it creates a tension between business and society. According to their view, the pressure to be socially responsible causes companies to think of CSR in generic ways and pit businesses against society, even though the two are highly interdependent (Porter Kramer, 2006). Acknowledging this interdependency, companies have to a greater extend come to recognise CSR as central to core business activities rather than peripheral considerations associated with philanthropy. In fact, some academics argue that, by integrating CSR into the frameworks that guide core business practices, companies can gain a competitive advantage and, at the same time, overcome the increasing consumer scepticism and cynicism towards companies’ CSR messages. However, if a company has managed to fully integrate CSR into the core of its business principles, the question of how to avoid consumer scepticism and communicate a credible CSR message still remains. ? 5? Problem Statement (Gro Lea) Integrating ethical fashion with sexy and edgy designs, the Danish fashion company Noir is recognised for driving a sustainable business model based on Corporate Social Responsibility principles (Wong, 2009). Therefore, Noir appears to be a perfect example of a company that has succeeded in integrating CSR into its core framework and managed to overcome consumer scepticism by applying a different communication strategy. In this thesis, we therefore find it particularly interesting to investigate how Noir communicates its CSR engagement, why the company chooses to do so, and if this communication strategy is effective. In order to answer these questions, we will make an in-depth analysis of Noir’s corporate websites and subsequently conduct a quantitative study, since this will give us an indication of the actual effectiveness of the company’s communication efforts. Method (Gro Lea) Overall, our thesis is based on a hermeneutical foundation, since hermeneutics refers to the study of interpretation theory (Palmer, 1969). In this paper, we choose to base our analysis on methodological as well as philosophical hermeneutics in order to interpret the intentions of the sender and subsequently analyse how the sender’s messages are received. In the analytical part of the thesis, we wish to reveal the meaning, which the sender has injected into the texts of the websites in order to gain an in-dept understanding and interpretation of the texts from the senders’ point of view (Palmer, 1969). Hence, we apply the scientific method of methodological hermeneutics. However, in our discussion, we acknowledge the fact that texts hold a potentiality of meanings and that individuals construct interpretations differently across cultures and countries. Therefore, we base our research on a philosophical hermeneutical foundation, since we in our own empirical research focus on how consumers receive and interpret Noir’s messages. ? 6? Theory and Structure (Gro Lea) This thesis is divided into three different parts: a theoretical part, an analytical part, and a discussion. The Theoretical Part In the first part of the thesis, we present and discuss the three dominant approaches to CSR from a theoretical perspective in order to gain a better understanding of the concept. To gain a deeper understanding of the relation between CSR and branding and discuss how a company can benefit from integrating CSR in its branding strategies, we have included the work of Fan (2005) since it explores the concept of ethical branding and its link to corporate reputation. As mentioned previously, we acknowledge that CSR and communication about it is different and can be perceived differently across cultures. Therefore, we include Maignan (2001), who compares consumers’ understanding of and reaction to CSR in different countries. Finally, to end this theoretical part of the thesis, we pay attention to Morsing Schultz’s (2006) research based on data from a national reputation survey in Denmark, Norway, and Sweden, since it highlights the CSR communication challenges companies face when operating in Scandinavian countries. ? 7? The Analytical Part As mentioned previously, we will use Noir as a case study. Therefore, we open the second part of the thesis by making a short presentation of Noir and analysing the company’s CSR strategy. More specifically, we do this by drawing on Porter Kramer’s theoretical framework of strategic CSR. In order to determine how companies can engage in CSR in a credible manner and thereby avoid consumer scepticism, we will make an in-depth analysis of Noir and Illuminati II’s websites. Our method builds on the work of Askehave Nielsen (2005) as their theoretical framework is based on research related to websites. More specifically, their framework is based on the Swalesian genre model, which operates with the otion of communicative purpose, move structures, and rhetorical strategies. According to this model, a text contains different visual and textual rhetorical strategies in order to realise different moves. Subsequent analysis of these moves will lead to an understanding of the overall communicative purpose of the text. However, since the original genre model primarily focuses on texts, Askehave Nielsen (2005) include the general characteristics of websites and thereby introduce a genre model that captures the essence of text and medium simultaneously. In order to identify the visual and textual rhetorical strategies applied on the two websites, we will include Aristotle’s Rhetoric, which focuses on the different appeals a sender can use in order to persuade an audience; Ethos (credibility), Pathos (emotion), and Logos (logic) (Corbett,1971). In relation to the textual part, we pay special attention to Stillar’s (1998) theoretical framework that builds on Halliday’s Register Analysis since it help identify the linguistic structures and functions of texts. In addition, this Register Analysis recognises that linguistic structures simultaneously function to represent experiences of the world, construct social relationships among the participants in the discourse, and create text that coheres with its context. In addition to Halliday’s Register Analysis, we find the work of Pollach (2005) particularly interesting as it is based on Halliday’s framework. More specifically, Pollach (2005) analyses the linguistic structures and functions different companies have applied in order to enhance message credibility and improve their selfpresentation on the WWW. 8? In relation to the visual part of the analysis, we primarily use the visual analysis tools offered by Kress Van Leeuwen (2006). In their framework, they operate with the Ideational, the Interpersonal, and the Textual Metafunction. Whereas the Ideational Metafunction deals with the different choices or different ways in which objects and their relation to other objects can be represented in an image, the Interpersonal Metafunction serves to project the relations between the producer and the receiver in order to present a particular social relation between the two. Finally, the Textual Metafunction, also referred to as composition, attempts to identify how representational and interactive element are integrated into a meaningful whole and how these elements are endowed with specific information value. Finally, we make references to Mark’s (2003) Formal Analysis as it focuses on colour and colour symbolism. Discussion In the third and final part of the thesis, we will discuss the findings of our analysis and relate the findings to the theory described previously, as this will give us an indication of why Noir has chosen its particular communication strategy. Finally, by conducting a quantitative study in the form of a questionnaire, we seek to reveal consumers’ general knowledge of Noir and its CSR engagement, determine if the perception of the brand is consistent with Noir’s desired image, since this will give us an indication of the overall effectiveness of Noir’s communication strategies. Delimitations (Gro Lea) Since the field of CSR and communication is broad and can be addressed and examined from various perspectives, we acknowledge that the perspective we have applied in this thesis leads to the delimitation of others. Branding theory and different branding techniques, for example, will not be discussed thoroughly in this thesis as we have chosen to focus on CSR and its relation to communication. However, the concept of branding will be used when discussing why companies engage in CSR and when determining how Noir wishes to be perceived as a brand. Furthermore, while acknowledging the fact that CSR and communication about it is different and can be perceived differently across cultures, we find an in-depth discussion of culture and CSR too comprehensive for this thesis. We therefore choose to only briefly reflect upon some perspectives related to culture when comparing U. S. and European consumers. As we have chosen to focus on how Noir communicates its CSR messages on its corporate website, we will avoid elaborating further on the effectiveness of other communication vehicles Noir uses. In addition, we have, in our analysis, chosen to leave out BLLACK NOIR’s website and focus entirely on Noir and Illuminati II’s websites, as Noir, being the main line, aims to target a smaller and more distinctive target audience. Since the analysis of Illuminati II’s website revealed that Illuminati II primarily aims to target other fashion companies, it would be particularly interesting to investigate how Illuminati II’s messages are received by companies in the B2B market. However, as this would be a fairly timeconsuming and extensive process, we have chosen to focus solely on the reception of Noir’s messages in the B2C market. Three Different Approaches to CSR (Lea) The discussion about what exactly CSR means and how it should be practiced is not new. Over the last 50 years, intensive debates haven taken place among academics, consultants, and corporate executives. They have created, supported or criticised related concepts such as sustainability, corporate citizenship, Triple Bottom Line, business ethics, and CSR (Marrewijk, 2003). A rich literature on CSR has emerged, however, the practical guidance it offers to managers is often unclear. In fact, the discussion appears to have caused even more confusion and put business executives in an awkward dilemma (Porter Kramer, 2006). To understand how this confusion has arisen and where corporations should go from now, it is essential to examine the primary schools of CSR, since this will provide an overview of the different approaches and arguments in the debate. Overall, academics have referred to three different approaches to CSR, each including and transcending one other, in the attempt of defining to whom an organisation is responsible (Marrewijk, 2003). The Shareholder Approach Nobel price-winning economist Milton Friedman (1970) defines CSR as â€Å"the social responsibility of a business to increase its profits† (p. 123). He argues that in order to create a successfully functioning society, institutions have to specialise. Since the corporation is an economic institution, it should therefore specialise in the economic and not the social sphere. This classical view on CSR has become known as the shareholder approach. 10? ? Some have argued that this view can be interpreted as business enterprises being concerned with CSR â€Å"only to the extend that it contributes to the aim of business, which is the creation of long-term value for owners of the business† (Marrewijk, 2003, p. 96). To companies operating from this view, the only motivation for engaging in CSR would therefore be to maximise profits in order to satisfy shareholders. Friedman’s view on CSR has been present in the discussions of CSR and business ethics since the 1970’s. Even today, his arguments separate the waters among academics. While followers of Friedman’s economic view emphasise that profits clearly are socially beneficial, since positive outcomes such as greater employment and higher wages often derive from them, others (Gallagher, 2005; Hamann, 2003) have criticised this profitoriented approach as they claim that it is outdated and fails to address some important issues that characterise the relationship between business and society today. The most common critique of Friedman’s view relates to ethics and its role in companies’ motivation and decision-making.